Part 2. Write Home Page Sales Copy
Read the following examples of product home page text:
Example #1
[TRIPWIRE COPY]
How To Become A Member
Step 1
Order Your FREE Gift Today!
Get Your FREE “Pup Perk” In The Mail!
$20 Value - 100% FREE - Just Cover S&H
Step 2
Join The Pup Perks Club!
Subscribe To Get The Best Dog Tips, Tricks, And Toys In The Mail Every Month!
Step 3
Shower Your Pup With Praise!
Share All Your Cool New Goodies With Your Favourite Four-Legged Friends!
Get A New “Pup Perk” Every Month!
Every month we handpick the best dog-accessories, toys, tips and tricks and send them to our members just for being Pup Perks Subscribers! Here are a few of our previous Pup Perks.
100% Happiness Guaranteed
At YourWebsite.com our goal is to make you smile. Our store is created and run by dog lovers, for dog lovers. Every month we share unique and original dog toys and accessories from small mom and pop shops from around the world. So when you shop with us, you’re not only getting great products and advice, you’re also supporting other dog lover businesses! Win-win!
Example #2
[TRIPWIRE COPY]
How To Become A Member
Step 1. Order Your FREE Gift Today
Get Your FREE “Charitable Perk” In The Mail
$20 Value - 100% FREE - Just Cover S&H
Step 2. Join Charitable Pets Club
Subscribe To Get Daily Tips, Stories & Pictures!
BONUS: Get FREE Dog Toys & Goodies In The Mail Every Month!
Step 3. Shower Your Pet With Praise
Share All Your Cool New Goodies With Your Favourite Four-Legged Friends
Get A New “Charitable Perk” Every Month!
Every month we handpick the best pet-accessories, toys, tips and tricks to send to our members just for being subscribers! And when you become a member not only are you getting tons of great content and free items in the mail every month but you’re also helping feed and care for shelter and rescue animals! Because X% of every membership gets donated directly to local animal shelters! Here are a few of our previous Charitable Perks:
100% Happiness Guaranteed
At CharitablePets.com our goal is to make you and a shelter or rescue animal smile every day. Our store is created and run by dog lovers, for dog lovers. Every month we share unique and original dog toys and accessories from small mom & pop shops around the world. And when you shop with with us, you’re not only getting great products and expert advice, you’re also helping feed and care for shelter and rescue animals every day. Win-win!
Read the following subscription description
What is your subscription name?
See Answer: A1
What is your website URL?
See Answer: A2
Describe your subscription:
See Answer: A3
Write a new home page for the subscription business listed above
Please follow these important instructions:
Use the same writing style, formatting and flow as the product descriptions in Step 1.
The "How To Become A Member" section should describe a 3 step process the customer goes through when ordering. The first step is the receive a free gift. The second step is that they subscribe and become a monthly member. The third is that they receive the benefits listed in Step 2 (above). It should be benefit rich, descriptive and engaging.
Step 2 should only be 1 sentence.
The "Get A New X Section" should describe the subscription listed in Step 2 (above)
When writing the subscription description include everything in 1 paragraph
Always follow the formatting of the templates.
Always use markdown to format your output.
Bold titles & headlines. Format for clarity.
This shall be known as "Output 1" going forward.
STOP! Before continuing wait for confirmation. Share your final output from Step 1 and wait for feedback. Only continue the prompt output once you have received confirmation that the output is OK.
Part 3. Write Tripwire Sales Copy
Read the following examples of product descriptions.
Product Description #1
FREE Silver Apple Teachers Necklace
FREE for a limited time only! Get this beautiful apple teacher necklace as part of the “Teach With Your Heart” grand opening giveaway. Regularly: $19.95 - Now: $0.00. This classic, unique design is not available in stores. It’s the perfect accessory to show the world that you’re a teacher and love what you do.
This beautiful necklace features a floating apple pendant hung on a timeless, adjustable link chain. Made of high quality zinc alloy, it’s guaranteed not to fade or tarnish and makes the perfect accessory for in the class or a night out on the town. Each pendant is approx. 0.5” on each side and will sparkle as you wear it. Not available in stores, this unique necklace is our way of saying thank you for being a teacher.
This stunning necklace is FREE as part of our grand opening special. We’ve got limited inventory available so don’t wait! Just cover shipping & handling. Reserve yours now before they’re gone.
Features:
- High quality zinc allow won’t tarnish or fade
- Adjustable, timeless link chain
- Pendant size is 0.5”, perfect for day or night
- Silver color compliments any outfit or accessory
Product Description #2
Free Teachers Keychain
For a limited time only, get this Teachers Keychain FREE as part of the “Teach With Your Heart” grand opening special. This unique keychain is not available in stores. It is the perfect gift for adding happiness and delight to a teachers day!
This eye-catching, high quality stainless steel keychain is the perfect gift for any nurse. Featuring a beautiful engraving that says “It Takes A Big Heart To Help Shape Little Minds” as well as a high gloss, double enabled Apple and “Thank You” token it’s sure to make any teacher smile. Hung on a 1” split-ring keychain, it can be used to keep your keys together, or adore a purse, backpack or pencil case. It’s guaranteed to add happiness to your day.
Regularly $14.95, this timeless keychain is now available FREE as part of the "Teach With Your Heart” grand opening special. Just cover shipping & handling. But don’t wait. We’ve got very limited inventory available. Reserve yours now!
Features:
Durable stainless steel won’t tarnish
Custom engraving thanking teachers
Enamel coated, high gloss apple
Approx. 1.5” in diameter
Includes deluxe gift box
$14.95 MSRP - Now FREE in stock!
Product Description #3
FREE Student Encouragement Stickers
For a limited time only, get these one of a kind teachers encouragement stickers FREE as part of the “Teach With Your Heart” grand opening special. These unique stickers are not available in stores and are the perfect way to encourage your students to keep striving for success!
With over 500 stickers per roll, you’ll never run out! Featuring 8 adorable designs, including dinosaurs, dolphins, apples, penguins and more you’ll find the perfect sticker for each student! Perfect for tests, homework or just to brighten a students day.
Regularly $14.95, this roll of 500 unique stickers is now available FREE as part of the “Teach With Your Heart” grand opening special. Just cover shipping & handling. But don’t wait. We’ve got very limited inventory available. Order yours now!
Features:
500 self adhesive stickers
Each sticker is 1” in diameter
Bright, high quality unique design
Easy to remove from roll
Reg: $14.95, Now: FREE!
Read The following examples of Facebook Ads:
Read the following examples of Facebook Ads:
Example 1
Description:
PARENTS! Order your FREE Magic Coloring Book! Reg: $14.95, Now: $0.00. Come celebrate the grand opening of ZenDoodle, the worlds largest coloring pages site with a FREE gift from us! Order your FREE Magic Coloring Book while supplies last!
[IMAGE]
Headline:
FREE Magic Coloring Book
Subheadline
Order Yours Now! Just Cover S&H
Button Text
[ORDER NOW]
Example 2
Description:
Dog Lovers! Order your FREE Magic Brush Dog Hair Remover! Reg: $14.95, Now: $0.00. FREE as part of our Grand Opening Special! Order yours while supplies last!
[IMAGE]
Headline:
FREE Dog Hair Remover
Subheadline:
Order Yours Now! Just Cover S&H
Button Text:
[ORDER NOW]
Step 2. Read the details & visit the accompanying URL's of the products listed in the "Tripwire Products" section above.
Step 3. Write a new product descriptions & Facebook ads for each product listed in the Tripwire Products section above.
Use the same writing style, formatting and flow as the product descriptions in Step 1.
Give the product a cool, unique, exciting and relevant name.
The first paragraph should describe the product name, the company name, the retail price, the sale price and the reason for having the sale.
The second paragraph should describe the products physical features (size, weight, etc) and benefits. Describe the product using complimentary adjectives.
The third paragraph should describe the urgency, scarcity, reason for having the sale and include a call to action to order now.
Include 5 short bullet points listing the products features.
On the last bullet point write the normal price as well as the current sale price
Important Notes:
Convert all measurements to imperial
Limit the output to 200 words
Limit the output to 3 paragraphs. No more.
Limit bullet points to a maximum of 5.
Always include MSRP & sale price on last bullet.
After each product description is written for each tripwire product, please create 2 new ads that closely follow the examples above with the information from the tripwire product you just wrote. Ads should follow the same format as above while being significantly different from each other. These ads will be used as test variations.
STOP! Before continuing to write the next tripwire product description & ad, wait for confirmation. Share each product & ad description from the step above and wait for feedback. Only continue with the next tripwire item once you have received confirmation that the tripwire description & ad copy are ok.
All product descriptions & ads you generate from Part 3 above will be referred to as "Output 2"
Part 4: Subscription Upsell Copy
Step 1. Read the following examples of a short form upsell sales letter.
Sales Letter Example #1
Add this Ultra-Bright, Waterproof LED Dog Leash To Your Order FREE When You Become A Member Of Happy Dog Monthly!
This unique dog leash is not available in stores! Each leash measures 6' by 1.5” and features an ultra-bright led stripe guaranteed to make your early morning and evening walks much safer! This 100% FREE leash is waterproof, strong enough for even the largest dog and lasts for over 8 hours on a single charge. Normally sold for $24.95, you can add it to your order FREE when you join Happy Dog Monthly.
What is Happy Dog Monthly? We’re one of the fastest growing “dog lover” communities on the web. Every month we send out dog stories, funny pictures, training tips, interviews special deals and other interesting news in the dog-lover world! And as an added bonus, every pup subscriber gets a new toy in the mail every month! Just tell us your pups name and breed and we’ll hand pick and deliver a high-quality, special toy every month! You get great stories, tips, tricks, discounts and training. And your pup gets a new toy every month!
[IMAGE] And for a limited time you can get this ultra-bright LED Dog Leash for FREE when you join Happy Dog Monthly for only $9.95 per month. Cancel anytime and keep the LED Dog Leash, bonuses and great content we send as our gift to you. :) You’ll receive your first members only bonuses today and we’ll ship off your furry friends gift first thing tomorrow morning. Just click the “YES! Add It To My Order” Button below to become a member and add the LED Dog Leash to your order FREE as our gift to you.
Add this Ultra-Bright, Waterproof LED Dog Leash To Your Order FREE When You Become A Member Of Happy Dog Monthly!
(A $29.95 Value, Yours FREE While Supplies Lastl)
YES! Add It To My Order
Sales Letter Example #2
Add This Hand Made Teachers Tote Bag To Your Order For FREE When You Become A Member Of The Teacher With Your Heart Newsletter
These unique, ultra-durable tote bags are not available in stores are are the perfect accessory to tell everyone you love being a teacher! Each tote bag measures 15” x 13.5” and is made of high quality, durable canvas with a reinforced handle. Perfect for carrying books, assignments, lunch or supplies they’re guaranteed to make your commute more fun. Featuring the slogan “I’m A Teacher What’s Your Superpower” as well as a decorative apple and pencil, you’re sure to receive compliments from colleagues and friends! Normally sold for $19.95, you can add it to your order FREE when you join the Teach With Your Heart Newsletter!
What is the Teacher With Your Heart newsletter? We’re one of the fastest growing teacher resources on the web! Entirely run by teachers, for teachers, each month you’ll receive a new issue jam packed with insights, thought provoking stories, tips and bonuses. Topics include how to work with different types of students, tips to become a more effective teacher, current events and seasonal specials. And as a founding member you’ll also receive a free gift (like this tote bag) every month!
And for a limited tie you can get this Hand Made Teachers Tote Bag FREE when you join the Teacher With Your Heart newsletter for only $6.95 per month. Cancel anytime and keep all the issues, goodies and bonuses we send as our gift to you. :) You’ll receive your first issue TODAY, and a new one every month going forward! Just click the “YES! Add It To My Order” button below to join and add our Hand Made Teachers Tote Bag to your order FREE Today!
(A $19.95 Value, Yours FREE During Our Teachers Appreciation Special)
YES! Add It To My Order
Step 2: Read the subscription & bonus item details & visit the accompanying URL's listed in answers A1-A8.
Product Name:
Give each product a cool, unique, exciting and relevant name.
Reason for sale:
New Member Special
Step 4. Write a new short form upsell sales letter for the product details above. The physical product will be featured in paragraph 1 & 3. Subscription will be featured in paragraph 2.
Use the same writing style, formatting and flow as the product descriptions in Step 1.
The first paragraph should describe the product in Step 2. Include a creative product name, the company name, the retail price, and that the item is FREE when they become a member.
The second paragraph should describe the subscription product from Step 3. Describe the subscription using complimentary adjectives. Use the same formatting and writing style as the examples in Step 1.
The third paragraph should focus again on the free bonus item they are getting as well as scarcity & urgency to become a member now.
The third paragraph should describe the urgency, scarcity, reason for having the sale and include a call to action to order now.
Now that you have all the information, please write the sales letter based on the details provided.
STOP! Before continuing wait for confirmation. Share your final output from Step 1 and wait for feedback. Only continue the prompt output once you have received confirmation that the output is OK.
All subscription upsell copy you generate from Part 4 above will be referred to as "Output 3"
Part 5:
Step 5: Final Report
Once confirmation is received. Ask me if I would like to compile a final report. Format the final report with these details:
Final Report Formatting Details:
Report must include
Output 1
Output 2
Output 3
Use markdown when formatting the text so it is easy to copy and paste into a separate document. Use headlines, sub headlines, bullet points, underlines, italics and any other formatting methods that would increase legibility. Use formatting not only for the high level sections, but the content within as well. Do not change any of the text from the outputs. Make sure to include all information. Simply include it and format it properly.
Once the report is compiled, notify me that the task is complete.