Build An Online Subscription Business In 3 Easy Steps

It’s time for the rubber to meet the road! It’s time to start making sales. In todays post we’re going to go over the exact 3 step process to start getting paying subscribers ASAP.

If you’ve missed the last two posts on The Secret To Time And Money Freedom and The 4 Triggers That Get Paying Subscribers Now you’ll definitely want to check those out before continuing.

But if you’re ready to continue and want to start getting sales in the next few days then keep reading. It’s time to put all this theory into action. We need a game plan. So that’s exactly what we’re going to be covering today.

There are a few amazing benefits to selling your subscriptions with this method. It will get you more leads than you will ever know what to do with. You’ll break even immediately. You can scale very quickly. It’s incredibly flexible and it requires very little effort to start.

Before we get too far into things I want to shine a spotlight on some of the unique benefits of this promotion. When you consider it’s efficiency and everything it does it really is astounding. So here we go…

And the best part… all of this has been tested time and time again by our team and thousands of our members! At this point… it’s proven beyond a shadow of a doubt.

Ok… so let’s start building this “Golden Goose” marketing campaign.

Thankfully, this is actually a very simple sales process. But the reason why it’s so effective is because it takes advantage of hard-wired psychological “triggers” that just make us want to buy!

The tips and tricks you’ll pick up from this short article are literally decades (if not centuries!) old. And that’s because human psychology doesn’t change. Marketing tactics and tricks may… but we buy for the exact same reasons today as we did 100 years ago.

And the great thing about that is you don’t have to constantly chase the latest and greatest marketing fads. You don’t need to follow the marketing “fashion trends”. You’ve got timeless style. 😉

So let’s get started. What are the 3 steps we need in order to attract leads and turn them into customers that pay us every month?

First we need to attract customers. The best way to do that is with free gifts. Next we have to make them an offer they can’t refuse. And finally we have to deliver on all our promises to keep our customers happy.

So let’s take a look at Step 1 and start attracting those customers…

So why not use our hard-wired love the word “FREE” to attract customers?

In order to attract customers to our subscription product we need to find a product to give away that will appeal to the same type of people we want to attract. Ideally this product is related to your subscription business as well.

We’ll use a Dog Training Subscription program as an example.

Let’s say I had a dog training subscription business and I wanted to get new customers to sign up.

What could I offer that would have a high enough value to get people to stop what they’re doing and pay attention immediately?

Most people give away free guides and reports. But let’s be honest here, while that may work it can be difficult conveying the value of a FREE PDF download. It does work…

What we’ve found works best is giving away free physical products. People love free gifts. People love getting stuff in the mail. And because they’re being sent something in the mail they’re much more likely to share it with a friend!

So If I had a dog based subscription business and I wanted to attract new customers what type of stuff could I give away? How about free dog toys or a free dog collar? What about a leash or a portable water bowl? There are tons of things you can find to give away… and I’ll show you exactly how in just a few seconds.

Don’t worry about logistics right now. I promise it will all make sense in a few minutes… and most importantly that you won’t have to ever ship or handle any physical products if you don’t want to. You could do this whole process from a tree house! 🙂

For the time being, let’s look at this from the customers perspective.

It might look something like this…

You’ve seen these dog collars in popular pet stores before and you know they normally sell for $20 on sale… so the fact that these are FREE is a huge deal. You’re curious, but because there’s “no such thing as a free lunch” you’re skeptical. You click the ad.

On the next page you see a beautiful picture of the free dog collar you’re going to get. It talks about the benefits of keeping your pet safe at night. There’s a short blurb from a customer about how it saved her dog from being hit by a car, lots of testimonials but most importantly you answer…

In order to make a customer comfortable enough to continue with their order you have to justify why you’re giving these away for free. People know there’s no such thing as a “free lunch”. So they want to know what the catch is. Why are you doing this?

Your justification in this case is the “Grand Opening Special.” You’re a new business and you want to attract customers. Free promotional giveaways are something most customers are very familiar with!

If you don’t have an explanation as to why this thing is being given away for free it raises customers suspicions and they will not “claim their gift”.

When you do give them an explanation they’re far more likely to continue because it’s a promotion they’re already familiar with. Retail stores use this type of campaign all the time!

When you’ve alleviated customer concerns, shown them the benefits and reviews and removed all barriers. Most people will jump at the chance to get almost anything for FREE… especially if it’s something they’re passionate about!

Now, unfortunately even though we’re giving away the product for free. We can’t ship it for free as well. So the customer will have to pay shipping costs. Also something they’re very familiar with! Most small “mom & pop” online shops still charge S&H… we can’t all be Amazon ;).

So even though customers get their gift for free, they do have to cover the small shipping charge. But just like almost every other website they’ve purchased from… they don’t know the shipping costs before they enter their mailing address.

So what does our customer do right after they visit the page? They want to figure out shipping costs to get their free gift. And how do they do that? They enter their full details including name, address and e-mail.

Which is why nearly 50% of the people that land on this page opt-in! This has one of the highest opt-in rates of any campaign I’ve ever seen!

So the customer enters their contact and shipping details. The shopping cart updates. They see the cost to ship their free gift is only $5 so they enter their credit card details and complete the order.

And amazingly 5-10% of the people that land on your page will end up completing their order. This sales campaign has one of the highest “cold traffic conversion rates” of any campaign I’ve ever seen.

We’ve just turned a cold visitor into a buyer with alarming efficiency. Now time to peek behind the scenes and see how this is used to sell anything from one-time offers to subscriptions that pay you for a lifetime!

On the surface our dog loving visitor was browsing on facebook, he sees a free promotional gift to advertise a new business and he orders it. This is a very normal process. But let’s take a look at what’s happening behind the curtains with this AMAZING sales campaign.

Well, one thing is for certain. We won’t be shipping products by hand. We’re not buying crates of inventory and we’re certainly not going to be losing money with this. Thankfully due to our global economy we’re able to tap into fantastic wholesale and drop shipping websites that allow us to buy products at 80-90% discounts! You can then have these products shipped to anywhere in the world. And when you realize websites like these exist it makes it very hard to ever pay full retail again! Imagine getting 80-90% off almost everything you need for your home or hobbies?!

Websites like www.AliExpress.com are some of the largest in the world. These aren’t small “mom & pop” type businesses. These are multibillion dollar organizations that are very reliable. Consider it the Chinese equivalent of Amazon.com. In fact, many dollar stores purchase from these websites already!

When you visit the website and search for products like LED Dog Collars. You’ll notice that the price is anywhere between $1.50 and $3.00. Very, very inexpensive compared to what you’d pay in North America.

And it’s this wholesale price difference that we’ll use to make our profit. So when a customer pays $5 shipping for a product he perceives is valued at $20 (even though it only costs $3), he gets a great deal, and you’ve made a $2.00 for giving it away for “Free”!

All you need to do now is make them an offer they can’t refuse…

The hard part is done. Once a customer is on your site and engaged to the point of purchasing, getting them to purchase again is a piece of cake.

Starting to see why this works so well? You’re offering your customers a product they already want for free, and then leveraging the sales momentum to get them to purchase the item you actually want them to buy!

So let’s go back to our customers perspective and see what’s going on next.

Our customer is pretty happy. He’s expecting to get something in the mail that is worth easily $20, that he got for free with the exception of the small shipping charge.

At this point most stores would redirect you towards a plain old “Thank You” page that tells you your purchase details, offers you a coupon or tells you to share your purchase on social media. But this is actually the BEST time to ask a customer to purchase something else. And since they only have to click 1 button to purchase now… it makes the sale that much easier!

So after our dog loving friend competes his purchase instead of being sent to a plain thank you page, we’re going to send him to a limited time special offer page only available to new, first time customers!

And right at the top of the “Thank You” page our customer reads:

Best of all… it’s FREE for a limited time only! So what does our new customer have to do to get this LED dog leash valued at  $29.95?

All he has to do is pay $5 and sign up for Dog Trainers Monthly.

Then the letter goes on to explain all the real world benefits, amazing gifts, bonuses, giveaway draws and stories featured every month. It talks about the discounts on pet supplies, featured articles and all the other great stuff he’ll keep getting with his membership.

And of course … he also gets the FREE LED Dog Leash valued at $29.95. Of course, this seems like a no brainer to our customer so he signs up on the spot.

And what’s fantastic about this page is that approx. 1/4 to 1/3rd of the people that land on it will join your subscription business… all because you gave away a free dog collar you turned a profit on!

So we’ve got a plan to attract the ideal customers. We know how we’re going to turn them into monthly paying subscribers. Now we need to focus on keeping them happy so they keep paying us month after month!

So far we’ve stacked the deck in our favour. Our new customer thinks we’re the greatest thing in the world. He’s gone from browsing Facebook to discovering us to getting nearly $50 worth of stuff in the mail for FREE.

He’s been treated like a VIP with special discounts and in general has the “warm fuzzies” about our business. So much so that he’s decided to subscribe to our monthly dog training business. And as long as we don’t do anything to upset our new customer, he’ll keep paying us for a VERY long time.

So let’s take a look at this one last time from our customers perspective…

How can we give him the best experience so that he stays subscribed and paying as long as possible?

Well, believe it or not, it’s actually pretty simple! As long as we don’t “rock the boat” and continue to provide value most people stay subscribed for a very long time.

We can share stories, tips, tricks, more products for sale at deep discounts, expert interviews. Really almost anything as long as it provides value.

So, what kind of stuff could we include in “Dog Trainers Monthly” to keep our customers happy?

You’ve got quite a few options as far as finding content for your subscription business! We go over this a in a lot more detail on our live training webinar, but briefly here are a few different ways to get information your subscribers will love.

Now of course, there are other options as well. If you’d rather create a support group, a weekly training session or any other recurring kind of “value” go for it! You’re only limited by your imagination.

The only thing you need to remember: Everything you share MUST have real world, measurable value. And the total amount of real world value needs to be at least 10x what you’re charging for your subscription. A $5 / month subscription should contain at least $50 worth of value.

If you’re not quite sure what to do for your subscription business, I highly suggest you watch our live training webinar where we go over all these options in detail.

And as long as you keep providing this value every month in unique and creative ways you’ll have customers that continue to happily pay you month after month, forever.

It’s pretty easy to see why this is one of the worlds most effective advertising
campaigns. It’s easy to setup, flexible, incredibly effective and will never stop working. It gives you an extreme edge over your competition in any market, anywhere in the world. In a nutshell… it can’t be beat.

If you’ve read this far you’re probably chomping at the bit to get started. Well, I’ve got great news.

I’ve got a training webinar set up for just this scenario! 🙂

So if you want to know “what next”… then click the big button below. Enter your name and e-mail and watch our live training webinar. On the call you’ll learn exactly what to do to build one of these businesses yourself. I’m even giving away a FREE template to all that attend. So don’t miss out! Get started building your online business today.